NGO Posts 12 Fast Facts to Promote Upland Keepering
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The National Gamekeepers’ Organisation has created a series of 12 infographics to promote the benefits of upland keepering. These have been posted across social media platforms in the run-up to the Glorious Twelfth. Each infographic has featured a positive statement about grouse shooting and has been designed to be eye catching and easily shared across social media.
Speaking about the campaign, NGO Chairman Liam Bell said: ‘The NGO is constantly looking at ways it can update its communications and using social media around a key date in the shooting calendar is an effective way to promote the positive benefits of keepering and grouse shooting to today’s huge social media audiences, and, of course, reach out to the media. The NGO is working hard to ensure that we achieve positive coverage of grouse shooting and maximise on every opportunity to promote upland keepering, especially at this time of the year when gameshooting is high up the media agenda.‘
The facts which have featured in the posts are as follows:
A driven grouse shoot supports an average 790 days of conservation labour a year.
(Public & Corporate Economic Consultants, 2014).
217,000 acres of heather moorland have been regenerated in the last 30 years.
(CA & NGO, 2016)
Grouse shooting boosts local out-of-season hotel occupancy by as much as 30%.
(Sport & Recreation Alliance)
Golden plover, curlew, redshank and lapwing are up to five times greater on moorland managed for shooting.
(CA & NGO, 2016)
The Chief Fire Officers’ Association consider heather burning to be ‘a critical component of their wildfire prevention plans’.
(CFOA letter to Natural England 2014)
English grouse moors spend £52.5 million annually on moorland management.
(CA & NGO, 2016)
A study has shown keepered grouse moors to be home to 43 endangered bird species, with curlew, skylark and golden plover prolific.
(Newcastle and Durham Universities, 2017)
Grouse moor management sustains 1,520 jobs in often remote rural areas.
(CA & NGO, 2016)
After grouse shooting stopped on the Berwyns, golden plover, curlew and lapwing numbers plummeted.
(Game & Wildlife Conservation Trust, 2012)
Endangered wading birds are 3.5 times more likely to raise chicks on grouse moors than on similar ground with uncontrolled predators.
(NGO, 2016)
Control of foxes and crows, carried out to protect red grouse, can benefit the hen harrier, one of our most striking birds of prey.
(D. Baines & M. Richardson, 2013)
90% of funds spent on moorland management for grouse shooting in England and Wales comes from private sources.
(PACEC, 2014)
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